"Adding an app" is fashionable, but to what end? Oversights in this space can jeopardize customer relationships and disrupt your broader digital strategy. Connecting with this engaged, always-on mobile audience requires taking a holistic look at how your mobile strategy fits into the bigger, long-term picture. Join Point B’s Technology and Communications industry leads Christopher Hill and Shelley Holm with guest speaker Howie Wu (BECU Vice President of Virtual Banking and American Banker’s Top 10 Innovator of the Year, 2011) as they share insight from BECU's mobile banking transformation and discuss the distinct strengths, risks, and common pitfalls of mobile offering. Point B Seats 0.00