Individual Brand PB003: Manage Your Brand Learning Objective:  Students learn how to systematically manage their personal brands to build reputation, increase visibility in the business community and ultimately advance their careers.Instructor:  Suzanne Keel-Eckmann Instructor:  Suzanne Keel-EckmannSuzanne recently retired as a Firm Director for Deloitte, the international accounting and consulting firm. Prior to joining Deloitte, she held positions as a non-profit executive, law firm administrator, and owner of her own business.  In her 14+ years at Deloitte, she has "intrapreneured" her way from Northwest Region Operations leader, to National Director of Workplace Service Strategies, to a position as National Director of Corporate Responsibility and Sustainability. She also led the Deloitte Services Women’s Initiative. TopicsPlanning for career advancementDeveloping mid- and long-term strategies to build brand and reputationAdvancing personal brand through professional and community activitiesExercisesCareer planning exerciseBrand action plan to support career pathReadingClass PowerPoint presentationHandout – career planning worksheetHandout – brand action plan worksheet About the Individual Brand Module: This module addresses the basics of personal brand and how to reflect that brand in everything you say and do.  Students learn how to craft a personal brand statement (“what you want to be known for”), how to concisely communicate your brand (“elevator speech”), and how to systematically manage your brand to build reputation, increase visibility in the community, and advance your career.  About the Leadership Training Program:What is the Leadership Training Program?The Leadership Training Program is for men and women who want to accelerate their career advancement.  Whether just getting started or desiring to move up in their profession, students learn how to define their personal brand, increase their confidence, improve their interpersonal skills, and get noticed by those who can advance their careers. These training courses focus on both basic and advanced skills and show individuals how to be more confident, make strong first impressions, and succeed in a crowded job market. The courses are designed especially for those who want to develop additional capabilities needed to excel in their work and profession.  Class Registration InformationFor class dates and times, please refer to the class calendar.  Springboard Academy has a maximum class size of 20 students and a minimum of 5 students.  If a class is full, please check for future dates.  If a class has not reached minimum enrollment 48 hours prior to the scheduled time, the class will be cancelled.  Registered students will receive email notification and will be automatically enrolled in the next available class.Students enrolled in Springboard Academy pay no additional charge for class registration  (with the exception of occasional book or incidental fees).Non-students may enroll in classes, subject to space availability, by paying a fee of $125 per class.Registrations may be cancelled up to 48 hours before class without penalty.  Cancellations after that time are subject to a $25 "no show" fee. About the ClassesClasses:Monday through FridayOptions for morning, afternoon and early eveningClass Duration:  1 1/2 to 2 hoursClass Size:  15-20   (minimum class size – 5)Fees:Fee structure ($250/month for 12 months, $50/month thereafter)Small additional material fee applies for some classes.Individual classes can be taken for $125  Additional classes in the Individual Brand Module:Define your individual brand - BRAND-001 Talk your brand - BRAND-002Manage your brand - BRAND-003Align your brand - BRAND-004 Class: Manage Your Brand PB003 125.00