Web Analytics is a crucial skill that savvy businesses use to drive higher customer satisfaction and profitability.  Join industry veterans and novices alike from around the Puget Sound to learn the basics about Web Analytics & Big Data, and where the industry is heading.  Lunch will be provided!This event is designed for those who want to get an overall understanding of what Web Analytics is, how to apply Web Analytics to their business, or otherwise want to catch up on the latest trends in the industry.Content will be presented in vendor-neutral way.  Any vendor solutions referenced will be geared towards painting an understanding of the various options available to solve certain problems.  No sponsorships are allowed.  Society Consulting is hosting this event to provide broad education & training for the Seattle market which ideally benefits all vendors and practitioners.Presenters: Chad Richeson, Aaron Fossum, Chandra Chikkareddy, Ilya Buzytsky (Society Consulting) Who Should Attend:People Who Want to Understand What Web Analytics IsPeople Who Understand Web Analytics But Need to Know How to Use It In Their BusinessPeople Who Understand Web Analytics And Want To Learn More About Big Data -- PROGRAM OUTLINE --Part I: Using Web Analytics to Drive a Business (Chad Richeson)Why Analytics MattersHow to Integrate Analytics with BusinessThe Value of Multi-Channel Customer Analytics The Path to Predictive AnalyticsOrg & Infrastructure ModelsHow to Hire for Analytics Part II: Web Analytics (Aaron Fossum)Client & Server-side TaggingHow Web Data is Processed into MetricsCookies & User IdentificationTag ManagementPurchase Funnels & Conversion (Click Analytics)A/B Testing & OptimizationCustomer Lifecycle AnalyticsMobile Analytics Part III:  Big Data! (Chandra Chikkareddy, Ilya Buzytsky)What is Big Data?  (hint: Web Analytics Is Big Data)Introduction to Hadoop & the Hadoop EcosystemPairing Hadoop with BI TechnologiesBig Data Pipelines & WorkflowsData QualityGreat Use Cases for Big Data Lunch will be provided. RSVP is required due to limited space. Please reserve your ticket so we have an accurate headcount. Web Analytics Day 2013 0.00