In the age of socially-connected prospects and customers, content marketing is central to your digital marketing strategy. The objective is simple: to create relevant, valuable and useful content that builds rapport and brand equity. Executing successfully, on the other hand, requires smart planning, dedicated workstreams and realistic, measurable goals. In this conversational 'Lunch & Learn" workshop, Eric Twelker, VP of Content Marketing at R2i, will introduce the building blocks of a sound content marketing program, and provide a framework for planning, creating, distributing content that matters to your B2B and B2C audiences. In this workshop, you will learn how to:Identify the right content strategy and roadmap for your businessCreate a roadmap to plan, publish and amplify content that attracts, engages and convertsChoose the right channels to reach your audience, from investors, to partners to customersDevelop the right content for each stage in the customer conversion funnelProduce content that gives your company a personality and unique voice, and starts a thoughtful conversation Lunch will be provided for this event. We request that you RSVP if you plan to attend. For questions, please email Jenn Banday, R2i Marketing Manager, at jbanday@r2integrated.com R2i Lunch & Learn Ticket 0.00