Posted: 11:04 a.m. Monday, July 22, 2013
Royal baby fever has spread to the business world. Here are some of the companies rushing to cash in.
With Kate Middleton in the midst of labor, and the world awaiting the birth of the British baby, businesses are riding the newborn mania. The Center for Retail Research estimates that Britons will spend over $420 million in celebration of the royal-to-be. Enterprises big and small have already been encouraging the spending, and not just in the U.K. Here are a few of the companies cashing in. --Em Maier
Glasgow-based Italian chef Domenico Crollo is hungry for news of the British heir. The one-time Pizza Olympics judge decided to take out his frustration on pizza dough: he created an imagined (and edible) family portrait. Each pie takes 90 minutes to create, so pre-ordering is required, he told The Local.
Online prediction market Predictious lets users purchase predictions via Bitcoin, gambling on events in entertainment, politics, and sports. Naturally, the unknown gender of the royal baby makes the perfect betting opportunity.
New-York based Magnificent Baby is offering a royal baby collection featuring bibs, blankets, and gowns. "This is a once-in-a-lifetime event. There's nothing on this scale that we could come up with and make all this [clothing] that people would be interested in," co-founder Lauren Levy told FoxBusiness.
Oregon's eco-friendly gDiapers designed diaper covers fit for a royal. The majestic purple covers, featuring an embroidered crown, have been nearly selling out thanks to interest on both sides of the Atlantic, communications manager Kelli McCee told FoxBusiness.
Harriet Hastings and her husband Stevie Congdon were visiting New York from London when they came up with the idea for Biscuiteers, an online gift service. Shoppers can order the Royal Baby Tin, which features silver spoon and "regal rattle" cookies.
Zazzle's online shopping site allows users to add their own merchandise or buy products from other individuals. Already, the site hosts more than a thousand royal baby-themed products, including stickers, mugs, pillows, iPhone cases, and pet clothing.