ALEXANDRIA, Va. -- The Salvation Army is preparing for what may be its leanest holiday kettle drive, because Target stores won't allow the bell-ringers back this year.

HOLIDAY GIVING Visit Our Special Section Guide To Charitable Giving Guide To Volunteering Give To Bell Ringers? Video: Salvation Army Ringers Won't Be At Target

The Salvation Army's national spokesman, Major George Hood, said that's likely to cost the Christian charity $9 million in lost holiday collections.

Target officials said the retail chain has a long-standing policy against solicitations, and can no longer make an exception for the Salvation Army while refusing others.

"The Salvation Army is a really great thing for people who are unfortunate, collecting funds for them who need that. That is what the holiday season is all about -- giving back to others," said Joseph Graves, a Target customer.

Some shoppers said they were excited about the change. They said they were relieved there is at least one place where they can go and not be asked for donations.

But shoppers can expect to see the red kettles and bell ringers posted outside other stores, eagerly waiting donations.

Hood said Salvation Army kettles and bell-ringers will still be posted outside Wal-Mart and other stores, collecting money to help the needy, homeless and disabled in their local communities.

Because the Salvation Army can't stand in front of Target stores, the organization has started a virtual kettle on its Web site.