SEATTLE -- "Metronatural" is the new tagline for an advertising campaign by the Seattle Convention and Visitors Bureau.

The bureau said the "brand concept was designed to highlight Seattle's rare and uniquely marketable combination of urban and outdoor experiences."

Survey: Like New Seattle Slogan?

Chopper 7 video showed the slogan atop the Space Needle on Friday morning.

The slogan was developed over a year at a cost of $200,000.

The bureau said it expects its 1,000-member businesses to incorporate "metronatural" into their advertising, Web sites, brochures and public relations.

The bureau said Seattle had more than 9 million visitors last year, and the bureau hopes to attract more conventions, cruise ship visitors and other travelers.