Follow us on

Monday, May 20, 2013 | 6:27 a.m.

Updated: 7:50 a.m. Thursday, Feb. 10, 2011 | Posted: 1:22 p.m. Tuesday, Feb. 8, 2011

For Online Retailer, Is Being Bad Good For Business?



SEATTLE —

The threats are so violent the man accused of making them sits in a New York jail, but some of his alleged victims live right here in the Pacific Northwest.

And they tell KIRO 7 that it's about time he was arrested.

After buying eyewear from online retailer DecorMyEyes.com, Sandra Kieras and Shannon Link of Washington state say they were threatened and harassed.

Kieras: "There was a lot of f-bombs in it, calling me the b-word."

Link: "He said, 'I know everything about you. I know where you live, and I’m going to come ‘f’ you up.'"

Both were very afraid of a man they knew as "Stanley Bolds."

MORE ON THIS STORY Federal Indictment Of Borker Online shopping advice from FTC Being frank about search engine rank

Kieras: "He says, 'I have your mailing address. I can find you. I will get you. You’d better watch your back.'"

"I was hysterical," Link says. "I didn’t know what this guy was capable of doing."

According to prosecutors, Stanley Bolds, whose real name is Vitaly Borker, is guilty of cyberstalking, making threats and fraud. U.S. Attorneys in New York claim Borker, who also uses the name "Tony Russo," would verbally abuse his customers when they tried to return merchandise they weren't happy with.

In Sandra Kieras's case, she ordered knock-off Chanel sunglasses with a blue tint, but got pink. “I said, 'No, I want these glasses with the pink tint, nothing elsen,'" she tells KIRO 7. That’s when Borker laid into her, she claims, saying "What’s wrong with you? There’s nothing wrong with these glasses. You should take them, you bleepin’ f-in b-word."

According to the federal complaint, Borker sold counterfeit glasses of poor quality and made unauthorized charges to customers' credit cards. Link, of Chehalis, thought she was getting a deal when she ordered contacts from "DecorMyEyes," then found out the company doesn't even sell contacts. Still, her credit card was charged. When Link canceled the card and filed complaints, she says Borker called her at work to harass her. "He wanted me to contact the Better Business Bureau and the Attorney General’s Office and have those charges reversed immediately." When Link refused, "the threats I received on the phone, they were pretty serious. They were definitely serious."

Borker was arrested in early December because of complaints on the East Coast, but the U.S. Attorney's Office claims he's been threatening his customers since at least 2007. And Borker himself has boasted that negative blogging helped push his website to the top of Internet searches. This practice actually helped his business, according to the Better Business Bureau. "The more people who post good or bad things, the more it’s going to show up in their organic search rating," Niki Horace of the BBB tells KIRO 7 Consumer Investigators.

Now, because of Borker, Google has changed its algorithm and will no longer allow negative comments to push a site to the top of a search.

But the Federal Trade Commission, which has received more than 200 complaints about DecorMyEyes, says online shoppers should be skeptical of any online retailer they don't know because companies can still buy a place at the top, according to David Horn of the FTC’s Seattle office. "Anybody who wants to can pay Google, Yahoo, Bing, to place searches for their search words to result in them coming up at the top of a search," Horn says. "It doesn’t mean anything in terms of legitimacy or reliability."

The FTC tells KIRO 7 that if a shopper is going to take the time to find an online retailer they should then do an online search to see whether that retailer has a good reputation before buying anything.

After what happened to her, Sandra Kieras will. "It’s not right what he’s done to hundreds and hundreds of people, ripping them off and treating them the way he treated them."

Shannon Link says it doesn't matter how much she may save on-line, she'll be shopping in-person.

Link: "No more good deals. I’d rather just pay the price and support my local community before I do that again."

Clancy: "Where do you buy your contacts now?"

Link: "From my optometrist."

Both Link and Kieras got most, if not all, of their money back.

And Vitaly Borker still sits in jail. So far, he’s been denied bail. His next court appearance is scheduled for next month. If convicted on all counts, Borker could face 50 years in prison.

To see the federal indictment, click here.

Online shopping advice from the FTC

Being frank about search engine rank

More News

 
Featured Articles
Ads By Google
 

Video from KIRO 7

KIRO Live News

KIRO Live News

KIRO 7 Eyewitness News for iPad

KIRO 7 Eyewitness News for iPad

Get the new KIRO 7 Eyewitness News for iPad app -- featuring the latest news, photos, videos, weather, traffic and a livestream of all KIRO 7 newscasts.