KIRO 7's Mobile Tweetup Raises More Than $8,500 For The Moyer Foundation

KIRO 7 embraced their online community Wednesday to help raise more than $8,500 for The Moyer Foundation in less than three hours of tweeting.

The final amount raised will be presented by Jenni Hogan and Brad Brotherton of Brotherton Cadillac in Renton to The Moyer Foundation before the Seattle Mariners game on Friday night.

It was all thanks to KIRO 7's Mobile Tweetup with Jenni Hogan to support The Moyer Foundation's "Catch A Cure For Cancer" campaign.

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KIRO 7 Family Connection partner Brotherton Cadillac teamed up with KIRO 7 to hold the tweetup. The concept was simple: instead of asking viewers to come to a set location for a tweetup, they were going to go mobile and visit as many Twitter followers as they could in three hours, collecting donations for The Moyer Foundation.

Jenni and the donation-collecting team, which included Michael Fox, KIRO 7's SeattleInsider; Brad Brotherton; and KIRO 7 anchor/reporter Michelle Millman, jumped in a Cadillac and drove around to pre-set businesses that had offered to collect donations for the cause while tweeting along the way and livestreaming the entire event on kirotv.com.

The Mobile Tweetup, which had a baseball theme to help catch a cure for Cancer, started at the KIRO 7 studios where Millman, who is a cancer survivor, handed Jenni the station's donation by writing the amount on a baseball.

"This is so important to me because my biggest fear is that I’ll wake up and have cancer again," Millman said. "These researcher working on detecting cancer early are my heros and these donations mean so much to that research."

The Mobile Tweetup visited almost a dozen locations where Twitter friends wrote amounts they pledged to donate to The Moyer Foundation on baseballs. The tally wasn’t revealed until the very end when the team arrived at Brotherton Cadillac in Renton, laid out all of the baseballs and did the math. The initial amount was more than $8,000, with more donations being tallied from the people who texted donations watching the tweetup on the livestream or on their Twitter feed.

The Mobile Tweetup route started in Seattle at Zum Fitness, then it was off to The Ram and Sonrisa Modern Mexican in the University District. Next up, the crew drove to TeleNav in Kirkland and then went off the planned route as TriFilm tweeted a surprise donation, just a mile away.

In Bellevue, The Bellevue Club, Hotel Bellevue, Clearwire, and The Bravern all greeted the Mobile Tweetup team and had big smiles as they wrote their amounts they managed to raise on a baseball they handed to Jenni. Then it was off to MovIn 92.5 headquarters where Brooke Fox from the morning team greeted them with too many checks to count.

The #SMlunch at Salty's, sponsored by Microsoft 365, also participated. Matthew Tennant kicked off the luncheon by personally donating $500, then the 100 participants rallied together to donate to the cause. They joined the Tweetup on speakerphone while watching the livestream on kirotv.com.

Twitter followers got the chance to win prizes as they joined in on the online conversation as @MScloudUS supplied several XBox and Kinects to give away. Plus the Mariners contributed 20 tickets to their game Friday night.

Finally, Uwajimaya lit up their big parking lot sign, devoting the message to the Mobile Tweetup and asking their customers for donations, which seemed to work as they tweeted about a customer seeing the sign and writing a $100 check on the spot.

In the three hours the Mobile Tweetup was being held, @MoyerFoundation trended at number one as breaking news in the Seattle market thanks to more than 1,000 tweets using the hashtag #mobiletweetup. Twitter Reach.com reported that more than 340,000 people saw these tweets and they had over 2 million impressions.