New Slogan Unveiled To Draw Visitors To Seattle

The bureau said the "brand concept was designed to highlight Seattle's rare and uniquely marketable combination of urban and outdoor experiences."

Survey: Like New Seattle Slogan?

Chopper 7 video showed the slogan atop the Space Needle on Friday morning.

The slogan was developed over a year at a cost of $200,000.

The bureau said it expects its 1,000-member businesses to incorporate "metronatural" into their advertising, Web sites, brochures and public relations.

The bureau said Seattle had more than 9 million visitors last year, and the bureau hopes to attract more conventions, cruise ship visitors and other travelers.