FOR FURTHER INFORMATION:
Maria Lamarca Anderson, Community Relations Manager
206.728.2375/mlanderson@kirotv.com

SEATTLE — The outcome of the political races won’t be known for a few days but in the local race for the top news station at 11 p.m. Monday through Friday, KIRO 7 Eyewitness News is the clear winner in key demos. In the October ratings period just ended, KIRO 7 is also #1 in all of late-night news Monday through Friday, out-delivering all other stations in the key adults 25-54 demo. In addition, KIRO 7’s 11 p.m. newscast is the only late newscast to show growth year-to-year.

"This is all about giving Western Washington viewers what they want,” said Eric Lerner, KIRO-TV vice president and general manager. “We did a great job covering major news, giving viewers a clear and easy to understand forecast and not wasting their time."

October 2008 Nielsen Ratings: Monday-Friday Late-Night News

Adult 25-54	Women 25-54	Adults 18-49
KIRO: 2.6 rating, 11 share	KIRO: 3.1 rating, 13 share	KIRO: 2.1 rating, 9 share
KING: 2.4 rating, 10 share	KING: 2.8 rating, 12 share	KING: 2.0 rating, 9 share
KONG: 1.7 rating, 5 share	KONG: 2.2 rating, 7 share	KCPQ: 1.5 rating, 5 share
KCPQ: 1.6 rating, 5 share	KOMO 1.8 rating, 8 share	KONG: 1.3 rating, 4 share
KOMO: 1.5 rating, 6 share	KCPQ 1.7 rating, 5 share	KOMO: 1.2 rating, 5 share
KMYQ: 0.8 rating, 2 share	KMYQ: 0.6 rating, 2 share	KMYQ: 0.7 rating, 2 share

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